What does OnlyFans pricing cover for a male creator?
Pricing covers every amount a fan can pay you on OnlyFans: the subscription (or a free page with no subscription at all), paid messages, bundles of several months, discounts and offers to fans who left. Tips are the fan's choice. We set each price inside your limits and test it on your own numbers.
Half of the work is the price list: what a new fan pays to get in, what a paid message costs, how much a bundle saves him. The other half is keeping the fans you already have, which means renewals, repeat buyers and the fans who let their subscription run out. Both answer to the limits you set.
| Price | What the team does | What you decide |
|---|---|---|
| Subscription or free page | proposes the price, tests it, adjusts it | free or paid, if you have a preference |
| Paid messages | prices each offer from what the fan has bought before | what content is for sale at all |
| Bundles and discounts | sets them up and checks whether buyers stay | nothing, unless you want a say |
| Requests from fans | quotes a price for requests inside your limits | which requests you accept |
What price limits does OnlyFans set?
OnlyFans lets you charge a subscription between $4.99 and $50 a month, or run the page free. A paid message costs $3 to $100, and a bundle of several months can cost up to $250. The ranges are too wide to say what your own fans will pay, so we test every price we set inside them.
| Price | OnlyFans' limit | What we watch before changing it |
|---|---|---|
| Subscription | $4.99 to $50 a month, or free | renewals, and how many new fans the price turns away |
| Paid message | $3 to $100 | what each fan has bought before, and at what price |
| Bundle | up to $250 | whether bundle buyers stay once the bundle runs out |
| Tip | $3 minimum; $100 maximum for new users, $200 after four months | nothing: the fan decides the amount |
Should your page be free or paid?
A paid page earns from the subscription before a single message is sold, and every fan on it has already paid once. A free page lets anyone follow at no cost and earns only from paid messages and tips, so almost everything depends on the chat. Which suits you depends on your audience and how much selling you want.
A free page tends to collect more followers, most of whom never buy, so it fits badly if you want little to do with the chat. A paid page gathers fewer fans, each of whom has shown he will pay.
Some creators run one of each, the set-up the glossary describes under free vs paid page. OnlyFans allows up to three creator accounts linked to one creator profile, so it is within the rules, but it also means two pages to post on and two inboxes to answer. We suggest a second page only once the first shows fans who would pay for more.
How are prices tested on your own numbers?
We change one price at a time, leave it long enough for a full subscription month to pass, and compare what happened with the month before. We read the result in three numbers: the renewal rate, paid-message sales and net revenue. No price is copied from another creator or from an average, because those numbers describe someone else's fans.
Each of the three can hide a problem that the others show. A lower subscription price can bring in more new fans who leave after one month, and the renewal rate shows that before revenue does. A higher paid-message price can sell to fewer fans and still raise net revenue, or it can teach fans to wait for a cheaper offer. Nobody can know in advance which of these happens on your account, so we do not promise that a new price raises your income.
Every change and what followed it go into your regular report, next to subscribers, renewals and message sales. If a change makes things worse, we put the old price back.
How much of each price do you keep?
You keep 80% of every fan payment, whether it is a subscription, a paid message or a tip, and OnlyFans keeps 20%, deducted from each payment. Sales tax is added on top for the fan and does not come out of your share. Our commission is charged only on what reaches you, after the platform's fee.
Follow one paid message through. The fan pays your price, plus sales tax where it applies. OnlyFans takes 20% of the price, and the other 80% lands in your balance: that is your net revenue. Our share, 25%–50% depending on the account, is worked out on what is left after the platform's 20% fee. It is a percentage of your 80%, never of the amount the fan paid.
A chargeback can still take money back later: if a fan disputes a payment with his card company and wins, the amount can be deducted from your earnings. For what the whole account might earn, the earnings calculator is the place to ask.
How are paid messages and bundles priced?
We price paid messages from what that fan has bought before, so a regular buyer and a fan who has never opened a locked message get different offers. Bundles sell several months of subscription at once for less per month, up to $250. Only content you made for sale is ever sold, whatever the price.
A PPV sent to one fan inside a conversation can be priced for him. A mass message goes to many subscribers at once, so it is priced for the group that receives it and sent sparingly: fans who get a locked message every day stop opening them, and some mute the creator. Our chatting page covers who writes the one-to-one conversations.
A bundle works on renewals as much as on price, because the fan who buys one is staying. We judge a bundle by whether its buyers renew once it runs out, and drop one that only goes to fans who would have stayed at full price anyway.
How do you keep fans renewing and bring back the ones who left?
A fan who renews is one that promotion does not have to replace, so we give renewals the same attention as new subscribers. We watch the renewal rate, give fans whose subscription ran out a reason to come back, offer more to the fans who keep buying, and tell the marketing side which channels bring fans who stay.
Fans whose subscription has run out have paid once and know the page. They get a return offer, a discounted month or a message about something new, and they get it rarely: an expired fan who hears from you every week has a reason to stay away. Any other discount needs a reason we can name, because one that runs all the time teaches fans to wait for the next.
A fan who buys most of what he is offered sees more offers, and a fan who buys nothing is left alone. We also compare fans by where they came from: some channels bring fans who subscribe once and leave, others bring fewer fans who renew and buy messages. That comparison goes to the marketing side, so promotion moves toward the channels with paying fans.
What will we never do with your prices?
We never pressure a fan into buying, and nothing outside the limits you set gets a price. Every sale goes through OnlyFans, which does not allow payments outside the platform and can deactivate an account for them, so there are no outside payment links, whatever a fan asks for.
A request outside your limits is turned down politely, however much the fan offers. Most of the money spent on male creators comes from other men, and that holds for straight creators as well. What you are willing to sell to them is your decision, the price list is built from it, and we never ask you to move a limit to sell more.
Pressure selling also costs you money. A fan who felt pushed into a purchase is more likely to dispute it with his card company, and fans who feel worked on stop renewing, so an account that burns through its fans has to replace them every month.
When can you set your own prices?
If your account has few enough fans that you can answer them yourself, and time is not yet the problem, set your own prices. Pick a subscription price inside OnlyFans' range, change one thing at a time, and give each change a full month before you judge it. That is most of the method, and it costs nothing.
Doing it yourself has a real advantage: nobody knows your fans like the man who talks to them, and you keep all of your 80%. Help makes more sense once the account earns and your hours are the limit. If you are unsure whether prices are where your account loses money, an account audit looks at that before anything changes.
How to make money on OnlyFans as a guy goes through each way fans pay, and how much male OnlyFans creators make covers what the data can tell you about earnings.
What does pricing cost?
Pricing is part of the management service and has no separate fee. The service is paid 25%–50% of revenue, charged on what is left after the platform's 20% fee, and also covers marketing, fan messages, reporting and the content plan. Your rate is in the written offer before you sign, and how it works lists every term.
Because our share is a percentage of your revenue, a price that earns you less earns us less too. That lines our interest up with yours. We would say that, of course, so ask to see the numbers behind any price change we make.
If you want to know what we would change in your prices, apply and tell us about your account. It takes about five minutes and a person on our team reads it. If an agency is not the right step for you yet, the answer says so and suggests what fits instead.